Top 10 Tips for Promoting your EDM Track
Here are 10 tips for promoting your EDM track:
Let’s dive straignt in.
Release High-Quality and Unique Music: Ensure your tracks are well-produced, sound professional, and have a unique style to stand out. Good music is essential for any promotion efforts to be effective.
Build a Professional Online Presence: Create artist profiles on major social media platforms like Instagram, TikTok, and Twitter to engage with your target audience. Consider having a website to serve as a central hub for your music, bio, and links. Your branding, including artwork and photos, should also impress.
Strategically Release Your Music on Multiple Platforms: Make your music available on various online platforms such as Spotify, Apple Music, SoundCloud, Bandcamp, and YouTube. Consider using digital distributors to reach these platforms.
Actively Engage with Playlists:
Submit to Spotify Editorial Playlists: Utilise the Spotify for Artists platform to pitch your unreleased tracks to Spotify's editorial team at least 4 weeks before release.
Research and Pitch to Independent Curators: Identify relevant playlists on Spotify and other platforms and reach out to the curators directly with a link to your track. Services like SubmitHub and Groover can help with this process.
Create Your Own Playlists: Curate playlists featuring your music alongside tracks by similar artists to showcase your taste and potentially gain followers.
Develop a Pre-Release Promotion Strategy: Build anticipation for your upcoming releases by announcing them in advance and sharing teasers on social media. Utilise pre-save campaigns to encourage fans to save your track on Spotify before it's released.
Create Engaging Visual Content: Produce music videos, lyric videos, DJ session clips, and behind-the-scenes content to share on social media and YouTube. Creative and shareable video concepts can help your music reach a wider audience.
Engage Directly with Your Audience: Interact with fans on social media by responding to comments, using polls and Q&A sessions, and fostering a sense of community. Genuine engagement can build loyalty and encourage fans to share your music.
Reach Out to Blogs, Radio Stations, and DJs: Submit your music to EDM-focused blogs and online magazines for potential features and reviews. Send your tracks to relevant radio stations and DJs for potential airplay and inclusion in their sets.
Consider Collaborations with Other Artists: Working with producers or vocalists can expose your music to their fanbase and broaden your reach.
Track Your Performance and Adapt: Monitor your streams and engagement data on streaming platforms and social media to understand what promotion strategies are working best. Use these insights to refine your approach and focus on effective methods.
Guide: Promoting Your EDM Track – Beyond the Basics
So, you've poured your heart and soul into crafting an EDM track that's ready to ignite dancefloors. The bass hits just right, the synths shimmer, and you’re itching to share it with the world. But how do you cut through the noise and get your music heard? Let’s face it, in today’s digital age, simply releasing a track isn’t enough. You need a solid promotional strategy.
First things first, let’s talk about the bedrock of any successful campaign: the music itself. In a world saturated with electronic sounds, your track needs that spark, that unique flavour that sets it apart. It’s got to be professionally produced, of course, but it also needs that special something that makes listeners hit repeat. Think about what makes your sound distinctive. Is it a particular synth line, a unique drum pattern, or perhaps the emotional depth of your melodies? Whatever it is, lean into it.
Now, let's get you online. Building a strong online presence is non-negotiable. Social media is your stage, your platform to connect with fans across the globe. Think of it as the modern-day music press. Platforms like Instagram, TikTok, and Twitter are vital. Share snippets of your tracks, behind-the-scenes footage from your studio, or even short DJ sets. Engage with your audience, respond to comments, and use polls and Q&A sessions to build a community. And don't forget your website – your digital home. It's where fans can find your music, bio, tour dates, and merch. Plus, a mailing list is your direct line to your most loyal supporters.
When it comes to releasing your music, strategy is key. Don't just dump your track onto every platform. Make sure it's available on all major streaming services and digital stores. Use a distributor to streamline the process. And remember, timing is everything. Build anticipation by announcing your releases in advance and teasing snippets on social media.
Playlists are your golden ticket to reaching new listeners. Spotify editorial playlists can give your track a massive boost, so make sure you pitch your unreleased music through Spotify for Artists. But don't overlook user-curated playlists. Research relevant playlists and reach out to curators with a personalised pitch. You can also create your own playlists, featuring your music alongside tracks from artists you admire. And always remember to support the playlists that feature your music by sharing them on social media.
Before your track drops, build some hype with a pre-release campaign. Share teasers, announce the release date, and use pre-save links to encourage fans to save your song on Spotify. Visual content is also crucial. Music videos, lyric videos, and behind-the-scenes footage can all help to bring your music to life and make it more shareable.
Engaging with your audience is vital for building a loyal fanbase. Respond to comments, host live sessions, and make your followers feel like they’re part of your journey. Genuine engagement builds trust and encourages fans to share your music.
Don't be afraid to reach out to blogs, radio stations, and DJs. Send them your music and press kit, and ask for reviews or airplay. Networking is also essential. Attend local gigs, connect with other artists and industry professionals, and build relationships. And consider collaborations with other artists. Working with producers or vocalists can expose your music to a wider audience.
Finally, track your performance and adapt your strategy. Use the analytics provided by streaming platforms and social media to see what’s working and what’s not. And don't forget to diversify your income streams. DJing, licensing your music for sync, selling merchandise, and offering production services can all contribute to a sustainable career.
Remember, building a successful career as an EDM artist takes time and effort. Don't get discouraged by setbacks. Keep creating, keep promoting, and keep connecting with your audience. Your next big break could be just around the corner.
